Podcast Post-Production Playbook
Our exact A–Z system we use to take a show from 0 to 10M+ views a year!
Plus our bi-weekly bulletin with practical podcast-growth tips – no fluff, no spam.
- The full post-record workflow, mapped A to Z
- Editing + packaging that keep viewers watching
- The launch & distribution checklist for every episode
Free PDF · no spam · unsubscribe anytime
Recording is just 10% of the work.
The 90% that decides whether anyone sees your show happens after you hit stop.
Podcast post-production is everything that happens after you stop recording: editing, audio, YouTube packaging, distribution and short clips. This free 22-page playbook walks through every step, with platform tips from YouTube Creators. Prefer to skip the work? See our podcast production service.
podcast listeners in 2025
Video-first
YouTube
What's inside the podcast post-production playbook
The order is the workflow. Everything that turns a raw recording into a show people find, watch and share.
Who it's for & the right format
Nail your ideal listener and pick the format (short, conventional, long-form) every later decision flows from.
Structure, edit & audio
The retention-built edit: the 60-80s hook, subscribe blocks, lower-thirds, pacing and pro audio engineering.
Packaging, titles & search
Thumbnails that get clicks, keyword-front-loaded titles, descriptions, chapters and tags that get you found.
The 5-channel distribution engine
The exact first-hour playbook: Google & Meta ads, launch email, SEO article and social announcement.
5-16 shorts from one recording, depending on your package
Turn one episode into a month of content - shorts, quote graphics, carousels and community answers.
Platform spec cheat-sheet
Verified 2025-26 sizes and limits for YouTube, Apple, Spotify & more - one table, no guessing.
This isn't theory
It’s the exact system behind these numbers.
Hours of Podcasts Produced
Impressions Across Platforms
Minimum Monthly Impressions Across All Platforms
Client Rating
Written by Kristiyan Valov
Founder of Elivio – Full-Service Podcast Agency
A boutique podcast agency based in Europe. We take on only a limited number of shows on a monthly retainer, treat each one as its own mission, and run this exact playbook for our clients every single week – 2+ years and 170+ hours of produced podcasts across industries.
Questions, answered
Recording is about 10% of the work. Producing is everything after: editing for retention, audio engineering, YouTube packaging and SEO, a multi-channel launch, and turning the episode into 5-16 social clips. That's what decides whether anyone actually sees it.
It depends on your package: 5 clips per episode with Foundation, 10 with Growth Engine and 16 with Authority Engine - enough to post 3-4 times a week from a single recording.
Front-load the keyword in the title, design a high-contrast thumbnail with a clear emotion, write a keyword-rich first 150 characters of description, add timestamped chapters, and use 2-3 relevant hashtags plus back-end tags.
Podcasting is now video-first - most listeners have watched a podcast, most often on YouTube. Audio still matters, but video unlocks discovery, thumbnails, clips and the algorithm.
Yes. The full 22-page playbook is free - drop your email and it lands in your inbox instantly. It's the same system we run for paying clients, written so you can run it yourself.
Get the free playbook
The complete map of everything after you hit record – instant download.
Doing all this once is a weekend. Doing it every week, on time, is a full team’s job – that’s the Authority Engine!